3 Things That Make Popa & Associates *THE* Seattle Copywriting Agency
P&A is a business full of word nerds. We love to write because we love to read. And we love to write about Seattle-based businesses. The client that started it all, Sur La Table, came while Whitney was super pregnant with her first baby. After years working in corporate America, Sur La Table showed Whitney that it’s possible to do what she loved for multiple Seattle icons at once.
The agency has evolved over time—we started writing websites in 2021, for example, and expanded the team in 2024—but the focus on prioritizing iconic Seattle brands has remained steady.
Are we open to brands based elsewhere? Of course! But our roots are deep as a Seattle copywriting agency, and anything beyond that is just a beautiful ripple in the pond of our main focus area. So, let’s talk about what makes Popa & Associates the Seattle copywriting agency.
1. POPA & ASSOCIATES WAS Born and Bred in the Pacific Northwest
Popa & Associates was created from Whitney’s dining room table in the Pinehurst neighborhood of Seattle in 2017. After a lifetime of living and working in the upper left, we’re extremely qualified to tell authentic Pacific Northwest stories.
Now, our Edmonds headquarters gives us the perfect vantage point to understand Seattle-based businesses and the growing companies in small towns that are the real heartbeat of the Pacific Northwest. When Whitney started chasing local clients with an infant strapped to her chest while pushing a stroller around Edmonds, she was creating a philosophy that continues to guide our work today. We are a company of smart doers who tell great stories. And we’re doing that while leaning fully into our lives beyond the keyboard. We believe we can have both, and we believe that for our clients, too.
Our local connections, built from two decades of living and working in Seattle, give us an edge that out-of-state agencies simply can't match. We understand the subtle differences between neighborhoods, the little PNW neuroses (socks with Birks, anyone?), and the specific voices that resonate with Seattle audiences. Our copywriting services aren't just technically proficient—they're culturally fluent in a way that only true locals are.
2. WE HAVE A Long Track Record of Working with Seattle ICONS: From Tech Giants to Local LEGENDS
Over our near decade in business, Popa & Associates has built an impressive portfolio of clients that spans the Pacific Northwest’s robust (and growing) business landscape. Our track record speaks for itself:
200+ clients served across multiple industries
30+ projects completed annually
10+ million words written
3-5 year average client tenure
From tech behemoths like Microsoft and Amazon to beloved local institutions like Nordstrom, Sur La Table, Made In Washington, MOHAI, and Rainier Industries, we've helped shape Seattle's business narrative across every lifestyle (B2C) sector.
Take our work with the Hazel Miller Foundation, for example. We've helped them increase Facebook engagement by 116% and Instagram followers by 243% while promoting over $1.4 million in local grants. That’s just one example of our commitment to organizations that strengthen our community.
Read the case study here.
What makes these relationships special isn't just the quality of our work—it's the longevity of our partnerships. Clients stay with us for years because we deliver consistent results while truly understanding their mission. Whether we're brainstorming airport advertisements for Explore Edmonds or helping launch a new engineer's consulting business, we approach each project with the same dedication to excellence.
3. We PRIDE OURSELVES ON A True Love of Language
Many agencies speak marketing, which is fine. We speak marketing, too (and we have a lot of fun + puns with it), but we also know grammar rules. We choose when to break them. We tote our English degrees to every cocktail party conversation…because how many people get to say they actually use their English degrees?
Our team of five dedicated writers all hold writing degrees, with three graduating cum laude or higher. This academic excellence gives us a little cache in the copywriting landscape. While other agencies focus solely on keywords and conversion metrics, we balance marketing science with linguistic artistry, creating story-driven content that performs and makes readers smile.
We have a genuine passion for language that is evident in everything we produce. We obsess over the perfect turn of phrase, spending what some might call "an absurd amount of time" finding exactly the right words. It's this meticulous attention to craft that transforms ordinary messaging into compelling storytelling that gets readers relaying our stories back to our clients at networking events and buying what they sell.
OUR Heart-Centered Business Philosophy IS THE Foundation of Our Seattle Copywriting Services
What truly sets Popa & Associates apart from other Seattle copywriting agencies is our unwavering commitment to purpose-driven work. Our founder's personal journey—dramatically shifted by her father's cancer diagnosis at age 24—taught her that life is too short for work that doesn't matter.
"I'm no longer in the business of building a life that makes sense," Whitney shares. "The life I've built remains steady on the foundation of time freedom, access to family, and space to create."
This philosophy extends to our client selection process. We partner exclusively with businesses that:
Run heart-centered operations
Are led by incredible humans
Believe in the power of community
As Whitney puts it: "Our clients are mostly big-hearted dreamers, tired parents, and people who would rather be pointing at mountains than at text bubbles on a tiny phone screen."
Our selective approach to client partnerships ensures that our team remains passionate about every project we take on. Our writers are technically skilled and emotionally invested in your success because they believe in what you're building. Period.
OUR Expertise Across B2C Industries MAKES P&A Seattle's MOST SKILLED Copywriting Resource
We've developed specialized knowledge across multiple B2C niches that allows us to quickly understand the specific language and challenges of many industries
Our key focus areas include:
Education and non-profits (led by our writer Eric)
Parenting and wellness (led by our writer Jami)
Spirituality and athletics (led by our writer Kim)
Food, hospitality, and hyper-local businesses (led by Whitney)
This layered, human-first expertise means we can adapt our copywriting services to match your company’s needs. Whether you're launching a new restaurant concept, promoting wellness services, or building community through non-profit work, we have a writer who speaks your language and understands your audience.
The P&A Process: How We Deliver Exceptional Copy Every Time
Behind every successful project is our simple, but comprehensive approach to copywriting that consistently delivers views, clicks, and purchases for our Seattle and PNW-based clients:
Deep Discovery: We begin by thoroughly understanding not just your business, but your vision, values, and voice. This foundation ensures your personality shines through in every word we write. For the most intuitive clients, we also offer an Akashic Records reading, led by Kim, as part of our onboarding process. You can read more about that here.
Strategic Planning: Before we jump into writing, we develop a content strategy that feels good to you and your business goals. This can include building brand awareness, generating leads, or driving direct sales.
Words That Sound Like You: Our writers bring your message to life with language that resonates with your target audience while maintaining your company voice.
Collaborative Refinement: We work closely with you to perfect every element, ensuring the final product exceeds your expectations and achieves your objectives.
Our approach has allowed us to build long-lasting relationships with clients who appreciate both our creative talents and our business savvy.
WE OFFER MORE THAN Copywriting
While we pride ourselves on exceptional writing, Popa & Associates offers a whole suite of content services:
Website Copy: Engaging, SEO-optimized content that converts visitors into customers
Blog Content: Story-driven pieces that establish your expertise and drive organic traffic
Newsletters: Regular communications that nurture customer relationships
Social Media Content: Compelling captions that build community and drive engagement
Content Bundles: One long-form piece of content (usually a blog) broken into shorter supporting pieces to post across channels.
As Whitney explains: "We write content that brings the people from all the corners of the internet to you. Typically, we start with either a full website write (or rewrite) or a long-form piece of content like a blog (the best thing you can do for organic SEO) and build several pieces of content from that first touchpoint."
We also offer specialized services, including press release writing and distribution, advertising copy, and strategic messaging development. Our ability to handle multiple content formats ensures consistency across all your customer touchpoints.
Real Results for Seattle Businesses
Our Seattle copywriting services deliver measurable results that directly impact our clients' bottom lines. Here are a few recent examples.
The Hazel Miller Foundation’s INCREASED Community Awareness
For the Hazel Miller Foundation, we've:
Grown Facebook page likes by 116%
Increased Instagram followers by 243%
Drafted and distributed ten releases highlighting several dozen local organizations
Written about more than $1.4M in granted funds
For Explore Edmonds (formerly Visit Edmonds), our work expanded from writing engaging articles about local businesses to developing the organization's core brand messaging. Our tagline, "Dive into the magic of Edmonds," has appeared in advertisements at SEA-TAC Airport, introducing thousands of visitors to our favorite seaside community.
Workhorse Coworking's Viral Blog
When a local Edmonds coworking space became our first hometown client, we didn't just help with their marketing—we transformed their digital presence. After managing their social media for several years, we shifted our focus to blog content with remarkable results:
A single holiday-themed blog post went viral, driving unprecedented traffic to their website
All website traffic increased by 413% month-over-month
Organic search traffic surged by 622%
No paid promotion or social media push required—just strategic SEO copywriting
This tremendous growth came from publishing high-quality, search-optimized content people were actively looking for. No dancing, trending audio, or gimmicks were used (or even considered, honestly)—just solid writing that answered real questions.
Read the case study here.
Lakedale Resort's SEO UPGRADE
Our six-year partnership with Lakedale Resort on San Juan Island demonstrates the power of strategic content development. What began as social media management expanded to include blog writing and newsletter creation, working in tandem with Lakedale’s Seattle SEO agency:
Consistently low bounce rates (18% in December, for example), indicate that readers find our content valuable and engaging
Approximately 1,000 new readers discover the resort through blog content each month
Steady traffic growth with top-performing blogs attracting around 500 readers monthly
Long-form, value-rich content (typically 1,000+ words) that both ranks well and provides genuine utility
This successful collaboration showcases our ability to balance the science of SEO with the art of storytelling, driving organic traffic while creating content that genuinely engages readers. These success stories are representative of the impact we consistently create for our clients through strategic, compelling copy.
Read the case study here.
OUR VALUES: Locality, Community, and Authenticity
Everything we do at Popa & Associates is guided by our core values:
Locality: We believe in the power of local knowledge and connection. Our deep understanding of Seattle and the Pacific Northwest gives us specialized insights that translate into more effective messaging.
Community: We're committed to strengthening the communities we serve, both through our client work and our personal involvement. We prioritize partnerships with businesses that share this commitment.
Authenticity: In a world of regurgitated content, authentic voices hold attention and build trust. We help clients discover and amplify their voices in ways that resonate with their target audiences.
Why Choose Popa & Associates for Your Seattle Copywriting Needs
When you partner with Popa & Associates, you're getting a team of dedicated professionals who bring passion, expertise, and genuine care to every project:
Local Knowledge: True Seattle insiders who understand the culture and voice of the Pacific Northwest
Proven Track Record: Eight years of successful partnerships with businesses of all sizes
Literary Excellence: Degreed writers who balance marketing strategy with linguistic artistry
Purpose-Driven Approach: A commitment to working with businesses that make a positive impact
Comprehensive Services: Everything you need to tell your story across all platforms and channels
Most importantly, we understand that effective copywriting isn't about clever wordplay or trendy buzzwords—it's about connecting with your audience in a meaningful way that drives engagement, knowledge, and purchases. We always lead with the value to the customer, writing copy that speaks directly to their needs while making it all sound like you.
Ready to streamline your storytelling with Seattle's go-to copywriting agency?
Hit us up to discuss how we can transform your messaging into a powerful tool for growth.
