Popa & Associates was born out of a lot of passion and a little bit of necessity.

When I was pregnant with our first child in 2016, I had a sexy new job with a long commute. I didn’t love the job, and I especially didn’t love the commute. Aside from six weeks of unpaid leave, I didn’t qualify for any motherhood benes. The compounding of it all—the whole making a human, not knowing how to work AND get to know him, how to make the math around all of it make sense—was really stressful.

I had a big belly and cankles and felt like I was carrying a lot. In all ways.

Then I decided it didn’t have to be that way for me. I was tired of disliking all of my sexy jobs. I was ranting more than usual. My inner circle was tuning me out. I could tell. Even I didn’t like hearing me.

Am I the drama? I wondered.

Not only did I not want to give up my tiny infant for upward of ten hours a day to a facility that got more time off than I did, but I also knew there had to be a better way to do work I loved WHILE having a family I actually saw sometimes and WHILE wearing soft pants.

So, I took my know-how and started chasing the dream I’d always had but never had the guts to jump into: communications consulting.

I knew that all the things I had learned in my corporate career could help people who were just getting started building their brands but who may not have the budget for a bigger agency.

I lined up my first client, Sur La Table, via a magical intro that dropped into my very pregnant lap. It gave me a little extra swagger to snag a few others, and for as long as our son has been a part of our family, so has my business.

Helping to grow little companies with big dreams has been such a gift. So has managing my own time and taking our children to middle-of-the-day check-ups without having to tell a boss. In 2024, I expanded Popa & Associates into a small agency to offer more to my clients and the work-for-yourself lifestyle I love to more smart writers. Check them out here.

We work efficiently, smartly, and playfully to get your words out into the world. It’s a dream come true—for all of us. You next?