Popa & Associates was born out of a lot of passion and a little bit of necessity.
When I was pregnant with our first child in 2016, I had a sexy new job with a long commute. I didn’t love the job, and I especially didn’t love the commute. Aside from six weeks of unpaid leave, I didn’t qualify for any motherhood benes. The compounding of it all—the whole making a human, not knowing how to work AND get to know him, how to make the math around all of it make sense—was really stressful.
I had a big belly and cankles and felt like I was carrying a lot. In all ways.
Then I decided it didn’t have to be that way for me—or for you.
“WHAT’S THAT GOT TO DO WITH ME?,” YOU ASK?
Well, reader, I wanted to help cool companies tell their stories better. I wanted to create content for the little guys and show them that, actually? They’re a really big deal. And I wanted to be available to my kids.
I believe we’re all better off when we get to live fully.
So, when I was 37 weeks pregnant and Sur La Table called, I answered. They invited me in for a meeting, saw my big belly, shrugged, and asked me to create an LLC. With that, a marketing communications consultancy supporting iconic and growing lifestyle brands was born.
The human baby came a few weeks later.
HOW DO YOU KNOW I’M LEGIT?
I hold dual Bachelor of Arts degrees in English (Professional Writing) and Political Science from the University of Idaho. In my corporate career, I worked for—or represented—local legends like Xbox, Nordstrom, Amazon, and Gene Juarez Salons & Spas.
I BUILT A SEATTLE COPYWRITING AGENCY FOR INTROVERTS
Now, Popa & Associates operates as a boutique Seattle copywriting agency. We write content that brings the people from all the corners of the internet to you. Typically, we start with either a full website write (or rewrite) or a long-form piece of content like a blog (the best thing you can do for organic SEO) and build several pieces of content from that first touchpoint:
LinkedIn posts
Newsletters
Instagram captions
Pins
And so on
Our clients are mostly big-hearted dreamers, tired parents, and people who would rather be pointing at mountains than at text bubbles on a tiny phone screen. As I built P&A, I looked for writers and creators who were either parents, deeply spiritual, super into pop culture, or…all of the above :) Learn more about the lot of us here.
We work efficiently, smartly, and playfully to get your words into the world. It’s a dream come true—for all of us. And for our clients, too.
So, what do you say—you next?