Over the past year, I’ve had so many realizations about the things I do on auto-pilot. I never even considered that people would be interested in learning how to do them until they started saying things to be me, like:

Oooh, I hate writing.
I get so stressed out about emailing people to ask for things.
What do you even say?
Can you help me?

It got to the point where I had an aha, and I created my first workshop to teach people how to pitch. Or, in other words, how to write cold emails.

What Is a Pitch?

There was a time in my life at the beginning of the pandemic when my clients pulled a tight buckle around their budgets, and my income plummeted. Naturally, I signed up for TikTok, and a very cute, red-headed Gen Z guru told me I should also sign up for Fiverr, a freelancing platform. I created a few “gigs” as they call them there, things people could hire me to do for them cheaply. We won’t go into my beefs with Fiverr here because it brought me to where I am today, but the most popular gig I had on the platform (like, really, really popular) was writing pitches for people.

So, what is a pitch? The way I describe it, a pitch is—for the intent of this blog—a written request for something from someone you don’t know. Or, at least, someone you don’t know well. It could be:

Asking for your business or product to be featured in a publication you admire
Reaching out to a potential investor
Requesting a quote for someone to create content for you
Offering to create content for a business
Hoping for a charitable donation
The sky’s the limit

And, if you’ve been on LinkedIn for any decent amount of time, you’ve probably received your fair share of pitches from people angling for a “15-minute call.” We won’t get into my beef with those people either. Pro tip: Dig into your LinkedIn settings—you can make it so they bother you less, assuming you’re bothered.

Pitches can be as cold as penguin feet in Antarctica or as warm as The Sauna Hut right down the road from where I type this. That depends on your relationship with the recipient, as well as how well you write your message.

What is a cold email?

A cold email is an electronic message to someone you’ve never met before. While pitches can range from cold to warm (if it’s hot, you probably don’t have to email it because you’re talking to someone who loves you), cold emails hit the recipient’s inbox from seemingly out of nowhere.

Email Pitch Examples

In my workshop, I take you through my formula for short and sweet pitches that get results. Here’s a sample pitch from the lecture. We go through a few of these.

Sample Pitch Email

What you see above is a real pitch I wrote for a client while I was on Fiverr. But writing the pitch is just one part of the process. We also talk about:

Identifying, researching, and being gracious to the people you’re contacting
Subject lines
First sentences
Keeping yourself organized (and I give you a template for an outreach tracker)
The one thing that keeps people from getting the results they want
And mindset around all of it

The Perfect Pitch Workshop

Once you have the tools and the belief that you are worth what you are asking for, the rest falls into place beautifully. I can guide you to writing pitches that get results. You can do that on your own in the workshop (for what it’s worth, I don’t love the platform it’s currently hosted on, so I may move to another later this year), or with me 1:1. If you’d like to talk about your personal situation and get my feedback in real-time, while writing pitches together, contact me and we’ll set it up.

My goal is to help you make all your dreams come true through words that convert. This is just one small part of that process.